Category: Startup

Most marketplace retention plans start in the wrong place. Loyalty points, email sequences, a referral programme. Those tactics work on a marketplace with adequate supply. On one without it, they produce churn at higher cost. You are paying to bring...

Most agency owners build a job that pays well and assume it is a business. The difference shows up at exactly one moment: when someone tries to buy it. If the agency cannot run without you, holds most of its...

Unit economics form the foundation of a sustainable business model. These metrics measure the direct revenues and costs associated with a specific business unit—typically a customer or user. For startups, understanding these numbers isn’t just good practice – it’s essential for...

Understanding unit economics is no longer optional for startups—it’s essential for survival. In a business landscape where funding environments fluctuate and investors increasingly demand paths to profitability, knowing exactly how your business makes money on a per-unit basis can make the difference...

I’ll never forget the first time I paid a Mumbai street vendor with UPI. He pulled out a QR code laminated with duct tape, grinned, and said, “UPI se? 50 rupaye.” No cash, no card—just a scan. That moment, for...

Let me start with a confession: A decade ago, I wouldn’t have believed that India—a country where small businesses dominated street corners and tech talent fled abroad—could birth over 100 billion-dollar startups. Yet here we are. As I write this,...