Author: Milap Chavda

The plan usually looks like this: target high net worth behaviours, layer in luxury travel interests, add an income bracket, and reach Dubai property buyers directly. Almost none of that is available any more. Meta’s Housing Special Ad Category strips...

If your media plan includes an interest segment for a specific health condition, it is worth checking whether that segment still exists. Meta removed sensitive detailed targeting options in January 2022, including health causes, and further restricted health-related targeting in...

Start with the constraint that most campaign plans discover too late. You cannot set an age range of 50+ on a Facebook political ad. Once a campaign is declared under the Social Issues, Elections or Politics category, age targeting is...

If you are looking for a table showing exactly what a Philippine skincare brand should expect to pay per acquisition on Meta, it does not exist in any reliable published form. That is worth saying plainly, because plenty of articles...