Blog

The luxury real estate lookalike playbook was elegant while it lasted. Upload your buyer list, build a 1% lookalike, layer in some high-value signals, and let Meta find more people like your best clients. That playbook no longer runs, and...

The plan usually looks like this: target high net worth behaviours, layer in luxury travel interests, add an income bracket, and reach Dubai property buyers directly. Almost none of that is available any more. Meta’s Housing Special Ad Category strips...

If your media plan includes an interest segment for a specific health condition, it is worth checking whether that segment still exists. Meta removed sensitive detailed targeting options in January 2022, including health causes, and further restricted health-related targeting in...