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This question appears in Google Ads certification material, marketing coursework, and interviews. The expected answer is affinity audiences. Below is why that answer is correct within the framework being tested, what the alternatives do, and where practitioner reality diverges from...

Warm leads convert better than cold leads. Everyone knows this, and knowing it changes nothing. The number that changes decisions is the multiplier: how many times better. Because that ratio tells you what a unit of trust is actually worth,...